Research: Conventions that appear in dance music videos

Conventions of dance music videos

·         Songs can feature heavy intertextuality or satire towards another media text (e.g. LMFAO’s spoof of  the zombie film 28 days later)

·         Videos can include narrative elements that are spoken as oppose to sung, and feature no music

·         Songs can feature choreographed dance number involving lots of people

·         Features very extreme or expressive costumes

·         Intertextual references to other artists or genres

·         Singing into camera and directly address the audience

·         Features heavily over-exaggerated themes

·         Shots of clubs, and dance venues

·         Almost always feature performance

Shot type conventions

·         Close up of artist singing

·         Medium shots of dancers

·         Cuts on beat

·         Simple mise-en-scene

·         Eye level camera

·         Rage of pull focus and deep focus shots

·         Short ASL (2 seconds max)

·         Tracking shots/ dolly shots