Monday, 16 July 2018

Mark Ronson - Uptown Funk Ft. Bruno Mars Research

Opens onto a pair of womens legs. This instantly shows a traditional representation of women and sexualises them. It also features slightly slown down cuts of the main artists performing. The tracking shots of the women then lead onto the main artists who begin to dance. There is an overlay cut of someone screaming sewn into the shot, giving quite a strange sensation.
The song begins as the camera tracks with the artists as they walk toward it. as the dance routine begins, the ASL decreases and there is cuts between medium shots and group long shots.
The next shot is a ground level shot looking up at the artists using a wide FOV, giving another unusual appearance. This effect is repeated a few times. As the chorus ends and the instrumental break begins, the camera starts to spin, and pan around the artists as the dance. The artist is very much the focus of the video. More high angle shots are used t convey the artist as confident and powerful. there is also very quick, jerky cuts that simulate very jerky movement. Next features various stereotypical scenarios, such as a hair salon and a shoe shiner, both of which use the audience as backing singers and tools in their video. The signature dance is repeated throughout the video so the audience can remember it. It is presented in a variety of ways using various unusual camera angles and shot types, such as:
Panning shots where the artist is not singing into camera,
Extreme high angle shots
Shots where the camera spins counter-clockwise.

The next change of scenery puts the artist in a jazz bar or club. This features panning shots of the artists as well as a band playing in the background. The song itself is referencing funk music and jazz, both of which are referenced in the video. This section of the video features a very quick ASL,  and has lots of shots of the different instruments playing. It then ends on the same overla of the screaming face.

The screaming head, who is also featured frequently in the video is Mark Ronson, the DJ and songwriter. This is unusual for a dace track, as when another singer has performed it, they are usually the only one focused on.
 



This song is quite good to look at, as it uses many artistic and unusual shot types that could be used as inspiration. The colour palette is very bright, which would suit a fairy tale theme, and the costumes are sophisticated and upmarket. The links to jazz and funk are also interesting as that links to a higher demographic of audience.
This song however, is not completely within the dance genre, and some of the themes and conventions portrayed would not be suitable for a song of this genre. The song is also completely performance based, so not much inspiration can be gained for a narrative based video.

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