My Statement of Intent

The intention of my project is to recreate an Advert for the brand 'Nutella'. I will do this by creating brand identity and individuality through the use of models and specific colours. I will use Roland Barthes' theories on iconic signs to create this. The advert will cater for a wide audience which should include both teenagers, and families. This target audience should be achieved by using a very family oriented brand and making sure at the advert is not overly sexualised, as this could deter a family. It is intended for teens, specifically teenage girls, to be attracted to this advert as they will aspire to be like the model in both likes and looks. The intended reading for my advert is a positive view of Nutella, that suggests a heavenly or wonderful taste. I Will achieve this by using a model to pose in a way which is stereotypical of these feelings. The colours used , such as white, will also help to create this feeling. I also aim to have the product to be the main focus as oppose to the model, as I feel that this is the most important part of the advert.