Advert Research 2

This advert is similar to the first, however it focuses much more on the product as oppose to the model.  

The advert also features a medium shot of a model, however she is to the right of frame, not center. This suggests that she is not the most important thing, and the text next to her is.  

Brand identity is also created through the use of colour, the contrast of red and black is iconic of Nutella and the font uses is also the same as the Nutella font used on the product.  

The font is sans serif, signifying that the advert is serious, and the main focus is the text. The model is even positioned in a way that it appears as if she is looking at the text.   

The target audience for this advert would be anyone, the advert is very unisex, and isn't meant to appeal to any particular group of people. It could be argued that men are more likely to view this advert as it features a female model, however the model is not sexualised in any way