Tuesday, 17 April 2018

Background choices for my advert


Background 1 
This background is simple and relates to the original advert. A white background would also be easily created in the photoshoot so that it would not need to be added with photoshop.  
A white background would also compliment the brand, as white is used throughout Nutella branding. 







Background 2 
The next idea would be to take a plain background photo and display it on a wall design. This would relate to the billboard aesthetic used in the original. 
This would also add a hint of diversity or uniqueness to the advert as it is an unusal sight. 


Background 3 
The third idea was a blurred kitchen. This would link to the TA, which is families, as the kitchen is a very family oriented room. The kitchen would have to be blurry, so that it looked natural for the model to be in that setting, as you could not have both the kitchen and the model in focus.  














Background 4 
This background is similar to the plain background, but features spotlights to focus on the model or product. This can put more emphasis onto the model and make her stand out a lot more. 
















Background 5 
A two-tone background like this advert could be useful, as it could help to reinforce the brand identity through colour, and a plain white background could still be used for the model.  This would make the process of photography much easier. 












Background 6 
This background plays on the idea of heaven. In the original advert, the model looks t the sky as if to suggest a heavenly taste or feeling. This background would play on that idea and put the model on steps to heaven. The background continues the metaphor and reinforces the idea. 


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